10 Reasons Why Your Company’s LinkedIn Page Needs to Stay Sharp

Just like electricity and indoor plumbing are “must haves” for living in a house, a website and a LinkedIn page are the bare minimums any business needs if they want to be taken seriously.

What can a LinkedIn page do for your business? Let us show you the ways.

1. It serves as a professional showcase for your organization. It’s a clear medium to communicate your business’ mission, values, and culture to the LinkedIn network of potential customers, partners, and employees.
2. It provides a platform to share valuable content, such as company updates and industry insights.
3. It assists your company’s recruitment efforts. Use it to showcase job opportunities for all levels of the organization, from internships to managerial roles.
4. It encourages networking and relationship-building. It helps your company connect with other businesses that could lead to business-to-business partnerships.
5. It supports external advertising media.
6. It analyzes engagement and performance metrics so you can refine your marketing strategies.
7. It communicates public relations information, from simple releases to thought leadership articles, to influencers within your industry.
8. It fosters a feedback loop with external audiences.
9. It targets niche audiences such as journalists who cover your industry.
10. It builds community through alumni groups for former employees

Building and maintaining a great and effective LinkedIn profile doesn’t need to be burdensome. Start slowly and add a little bit every day or every week. Just make sure that what is added is accurate and perfect. No typos or broken links.

1. Complete profile. Include a logo, clear and appropriate photos, and accurate contact information. Build up the information over time.
2. Consistent branding. Reinforce your brand recognition with you company logo, corporate colors, and a cover photo that aligns with your brand identity.
3. Optimize keywords. Incorporate relevant keywords in your company’s profile, summary, and job descriptions. This helps improve your profile’s visibility in LinkedIn searches and makes it easier for potential customers and partners to find you.
4. Develop content. Post and share engaging content in the form of articles, photos, or video clips. Develop a regular schedule and stick to it.
5. Engage followers. Respond to comments, messages, and shares. Encourage dialogue and build relationships with your audience to enhance your company’s reputation.
6. Share recommendations and endorsements of your company’s skills and expertise. Word of mouth is a great form of advertising.

Make maintaining the LinkedIn page part of someone’s job responsibilities, ideally someone who is on the marketing team. Refresh it every few days and encourage your employees to share it and add posts. Encourage employees to develop their own LinkedIn pages. Next up, in our business resource series, how to maximize your personal LinkedIn profile.